Changing Direction
We originally set out to provide an online resource that would make shopping for additive safe packaged foods easy for mums and other caregivers. We researched thousands of products, coming up with over 1,800 products that our members could safely purchase knowing they were free from harmful additives. Membership enabled people to plan ahead what groceries to buy and save them time whilst shopping. It also allowed members to build their own shopping list with products they loved and then share it. So after five and a half yearsRead More →